Demand for packaged lawn and garden consumables -- including fertilizer, pesticides, growing media, seeds and mulch -- in the US is forecast to rise 3.4 percent per year to $9.3 billion in 2020. Gains will represent an improvement over the more tepid growth witnessed in the 2010-2015 period, when low consumer confidence, limited growth in government spending, and concerns about the environmental impacts of fertilizers, pesticides and lawn maintenance had a restraining effect on demand. Fertilizers and pesticides will continue to account for the majority of lawn and garden consumables demand. These and other trends are presented in Lawn & Garden Consumables, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Demand for lawn and garden consumables in the consumer/DIY segment will be supported by rising interest in lawn and garden maintenance activities, particularly as safe, easy-to-use, environmentally friendly products are readily available in an ever-expanding array of options. According to analyst Emily Park, “Vegetable, fruit, and herb gardens are expected to remain popular among consumers who adopted edible gardening as an inexpensive, productive, and sustainable hobby during the economic recession.” As economic conditions continue to improve and the housing market expands, professional landscaping firms will see an increase in business, supporting demand for lawn and garden consumables. Rising government spending will also contribute to higher demand for lawn and garden consumables at public buildings and parks.
Lawn and turf applications will remain the largest end use for consumables, largely due to the vast amount of acreage devoted to lawns and turf in residential yards, public spaces, and golf courses. Lawn maintenance is an established popular outdoor pastime, and the widening range of available consumer products makes lawn care less daunting to amateurs. However, concerns about the environmental impact of lawn irrigation in arid parts of the US, rising wariness of excessive fertilizer and pesticide use, and slowly declining golf course acreage will partially offset some of these factors.
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