LOUISVILLE, Ky. – The National Hispanic Landscape Alliance (NHLA) is expanding its seminar offerings during GIE+EXPO to better meet the needs of dealers and of contractors. Attendees at GIE+EXPO (Green Industry & Equipment Expo) will have the opportunity to attend Latino Link sessions all three days of the show. GIE+EXPO, scheduled for Oct. 19-21 at the Kentucky Exposition Center in Louisville, draws more than 18,000 participants to see the latest innovations and attend first-rate education programs.
With sessions in English and Spanish, topics have been designed to appeal to a wide range of attendees – dealers seeking to increase sales to area Hispanics, Hispanic contractors eager to achieve greater success and non-Hispanics wishing to better engage Hispanic employees.
Wednesday, Oct. 19
8:30–10:30 a.m.
Latino Link dealer breakfast: Owning the Hispanic business in your market (In English)
Pre-registration is required. $25 includes breakfast.
Pam Berrios, NHLA president-elect will moderate a panel of dealer representatives and contractors in a conversation of what it takes to earn and keep Hispanic business locally.
Thursday, Oct. 20
9:45–11:15 a.m.
Connecting-the-dots for more profits and growth (In English)
Moderator: Domenic Chiarella, 7 of 7 Best Business & Life Strategies
Panel:
Rafael Diaz, Diaz Group
Jose Arroyo, Jose's Landscaping
Pam Berrios, ALS Services
1:30–2:45 p.m.
Keys to succeeding as an H-2B employer (In English)
Moderator: Raul Berrios, Rulyscapes
Panel:
Josh Dennison, Denison Landscaping
Mari Medrano, CoCal Landscape
3–4:15 p.m.
Domestic staffing solutions; the H-2B alternatives (In English)
Moderator: Pam Berrios, ALS Services
Panel:
Josh Dennison, Denison Landscaping
Mari Medrano, CoCal Landscape
Domenic Chiarella, 7 of 7 Best Business & Life Strategies
Friday, Oct. 21
9:45–11:15 a.m.
Creating a winning culture through staff development (In Spanish)
Mejorando el ambiente laboral a través de entrenamiento
Moderator: Pam Berrios, ALS Services
Panel:
Rafael Diaz, Diaz Group
Jose Arroyo, Jose's Landscaping
Marcos Berrios, Rulyscapes
11:30–1 p.m.
NHLA lunch & learn roundtable discussions (In Spanish & English)
Growing your company by better engaging local Hispanics
Como avanzar en nuestra industria
Pre-registration is required. $30 includes lunch.
Whether you're a company owner or leader struggling to better engage and grow your Hispanic workforce, or a Hispanic wanting to grow in the industry, you won't want to miss this opportunity. Engage the experts and skip the lunch line.
1:30–2:45 p.m.
Protecting yourself and your team; Creating a culture that values safety (In Spanish)
La seguridad personal; Creando los buenos hábitos más claves
Speaker: Juan Torres, Next Step Solutions
3–4:15 p.m.
Guided tour of GIE indoor and outdoor exhibits in spanish (In Spanish)
Visita el show con nosotros y descubrirás todas las últimas innovaciones
Don't be overwhelmed, NHLA leaders will help you navigate the show floor and outdoor exhibits and will translate along the way to enhance your understanding of the latest advances and new equipment offerings.
4:30 p.m.
Drawing for Apple iPad Air 2 in the NHLA Booth
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