Manitou revamps brand strategy

ANCENIS, France – The Manitou Group announced the evolution of its Mustang brand into "Mustang by Manitou." Known for its three emblematic Manitou, Gehl and Mustang brands, this action reinforces the value of its Mustang product range offering in all territories and the reputation of the Manitou Group.

The deployment of Mustang by Manitou was initiated at the end of July on all continents in order to bring this value to our dealers and users as soon as possible.

Arnaud Boyer, VP marketing & product development, said: "With the transition from Mustang to Mustang by Manitou, the group combines the strength of a structured network with the strong brand awareness of Manitou. With these assets, we are convinced that the launch of new products will be a success, both in the North American network and in all the countries where Mustang models are marketed."