Creating a specific scope for your business

During a time when many businesses were struggling to stay afloat, B&B Group took an unconventional approach – slashing services.

The company, which was founded in 1990, used to be a full-service landscape maintenance company but in 2008, when the Great Recession hit, management took a hard look at where the company was heading.

“We took that time to kind of reinvent ourselves in terms of what are we passionate about? And what are we good at? And it was snow removal and irrigation. We cut all other services out,” says Kevin Mangin.

Mangin oversees business development and operations for snow and ice removal at B&B Group headquartered in Indianapolis. The company serves the greater metropolitan area and surrounding counties.

Clients fall under two primary categories: snow and ice management, offered to commercial clients only, and irrigation and outdoor lighting, which is a mix of commercial and residential customers.

“We talked to our key tenured guys, and we just found that our guys really aren’t passionate about mowing,” Mangin says. “And there’s a lot of people that mow. We weren’t necessarily better than anybody else, so those services just got cut, so we could focus our investment resources and our time into the two things that our guys are passionate about.”

Read more in the July Issue Here.