General Equipment names new vice president of sales

OWATONNA, Minn. – General Equipment Company, manufacturers of light duty construction equipment appointed Randy Dahl as vice president of sales where he will be responsible for the development and coordination of sales and marketing for national and independent accounts. He will also oversee long term sales strategy development as well as General Equipment’s sales representative organizations for North America.

“We are thrilled to have Randy join our team,” said Dennis Von Ruden, General Equipment president. “Randy has a rich history of contributing to the strategic direction and overall growth of every organization he has worked for in the past.”

Randy has more than 20 years of experience with strategic planning, business development, sales, operations and finance. Prior to joining General Equipment, he served as vice president of sales and marketing for Poly-Tex, a company that engineers and manufactures building structures, retail fixtures and shade systems for the retail industry. Prior to Poly-Tex he worked for Door Engineering as vice president of sales and marketing for three business units. Randy has an MBA in marketing/finance from Columbia University.