Christmas music. Red and green. Outdoor holiday light displays. You may not want to believe it, but it’s almost that time of year again. And while your customers may not be thinking about it yet, this year’s trends should be on your radar.
Most companies in the holiday lighting industry only have two months to get all of their customers’ work done, which means planning ahead is important. It’s also important if you’re thinking about getting into the industry.
“Obviously the economy is booming right now,” says Mike Marlow, vice president of Holiday Bright Lights in Chicago. “Whoever’s getting into this business is going to grab a good market share this year.”
Marlow says he’s seen an increase in commercial properties requesting holiday lighting.
“More cities are asking for more lights on the properties now,” he says. “More businesses are seeing they can get more attention to the building and more community spirit … It’s not just about homeowners anymore.”
Read the full story from our August issue here.