Due diligence

© Ryan Turf Care

Your mowers are probably your most heavily used equipment, but coming up a tight second are your aerators, dethatchers, and seeders. Making the right purchase and keeping each piece in top condition will not only keep business humming along smoothly, but can be vital to growth. Brandon Harris, sales and marketing leader of Tee Time Lawn Care in Plainfield, Illinois, experienced this in the fall of 2014.

“We had grown by 2,000 customers that year, which was great, (but) we were also falling way behind in aerations and seedlings,” Harris says. “We got our CEO at that time to purchase two new Ryan ride-on aerators and we ended up getting all of our work done, and selling another 500 aerations that season,” Harris recalls.

Read the full story with tips on equipment maintenance from our August issue here.