ETwater appoints irrigation industry veteran

NOVATO, Calif. – ETwater has announced that DJ Caldwell is the new regional sales manager for the Colorado, New Mexico and Wyoming markets. Based in Greeley, Colorado, Caldwell draws on over 20 years of experience in the irrigation industry in a variety of sales and service management positions. He fills the role vacated by Bob Olson, a founding member and the first salesperson for ETwater, who retired.

Caldwell comes to ETwater from CPS Distributors (Colorado Pump & Supply), a distributor of pump, irrigation and landscape supplies in the Rocky Mountain Region, where he held positions in branch management and outside sales. Prior to that he was the irrigation division manager for Environmental Designs, a company specializing in landscape design, construction and maintenance based in Henderson, Colorado.         

“DJ is an important addition to ETwater who will strengthen our field sales group. His career in the irrigation industry has run parallel to the growth and use of technology for sustainable landscaping. DJ is a water conservation specialist who’ll be a tremendous asset to our strong customer-base in Colorado, among the earliest supporters of ETwater, and throughout his territory,” said Pat McIntyre, CEO of ETwater.

“Because they provided both a superior service to the landscape contractors and substantial water savings for our customers, ETwater became the preferred weather-based smart irrigation controllers when I was at Environmental Designs,” said Caldwell. “Even throughout some of the hottest years on record in Colorado we were able to keep our customers’ properties looking great while still consistently saving them water using the ETwater web-based management system. I’m very excited to become part of the ETwater team and I look forward to working with my customers and distributors in the region.”