MARYSVILLE, Ohio -- Scotts is increasing its efforts to help California's drought-stricken homeowners with the introduction of EveryDrop. This new product line helps soil absorb water that hits its surface, whether it comes from the sprinkler or Mother Nature, driving water deeper into the ground reaching the roots and reducing evaporation. EveryDrop can be used anywhere around their home – lawns, gardens, flowerbeds and even indoor plants.
Determined to help those dealing with devastating drought care for their lawns and gardens, Scotts, with the support of California's Department of Food And Agriculture, expedited the launch of EveryDrop to help residents meet Governor Jerry Brown's mandate: reduce water use by 25 percent.
"We pledged ourselves to a new era of water consciousness several years ago," said Jim Hagedorn, chairman and CEO of ScottsMiracle-Gro. "We know water is not an infinite resource, every drop counts, and we all have to do our part to use water in more efficient ways. New product development and the introduction of EveryDrop is part of that commitment."
The Company has a long track-record of water conservation and is leveraging significant resources to support the State's water reduction efforts, with tools that help Californians save water today, reinvent their yards and get inspired with smart and simple ways to save water, go low maintenance and still create a dynamic outdoor space. For more information on how to conserve water, visit ScottsMiracleGro.com/California.
Innovations such as EveryDrop make sure the benefits of lawns and gardens go far beyond the backyard: they cool the environment, serve as a natural air purifier and provide an area for children to play and for family to gather. With the launch of EveryDrop, homeowners have the ability to use less water and still enjoy their outdoor space.
EveryDrop is now available at Home Depot, Lowe's and Orchard Hardware Supply throughout California. The product comes in a 10-pound bag or 3-pound shaker jug.