Irrometer announces new sales and marketing director

RIVERSIDE, Calif.  –  Irrometer Company, manufacturer of soil moisture sensing and monitoring equipment for nearly 70 years, announced a new addition to the management team. Brian Bourbonnais will serve as director of sales and marketing.  Bourbonnais will be responsible for overseeing company revenue growth and developing new strategic marketing initiatives with representatives, dealers and distribution channel partners worldwide.

He joins Irrometer Company with more than 15 years of experience managing multiple nationwide sales and distribution channels, including a portion of that being the owner/operator of a marketing agency. Irrometer Company president, Tom Penning said, “We look forward to utilizing Brian’s extensive marketing experience to help provide company partners with added resources, tools, training, and valuable distribution network communications.”