Learn how to increase website traffic

Lawn & Landscape and Landscape Leadership are partnering together to offer our readers two upcoming webinars, hosted by Chris Heiler.

 

Oct. 7

1 p.m. EST

 

Look in the mirror – the way we buy products and services today has changed. Have you changed the way you market and sell your services? It's time to face this reality and connect with buyers on their terms, not yours. It's time to leverage the power of the world's most powerful matchmaker: Google.

 

In this special presentation you will learn:

• What makes a website great in the eyes of a buyer (not in your eyes)

• How to demystify SEO and learn how search engines really work (and what they want)

• How to leverage your unique knowledge and expertise to attract buyers

• How to turn objections and uncomfortable questions into a sales magnet

 

Nov. 18

1 p.m. EST

 

In this special presentation we’ll discuss:

• How to prepare for a re-design and overhaul of your company's website

• The most important elements to include on your home page

• The best practices for creating a site map that will resonate with visitors

• The basics of optimizing your site for the search engines

• How to create a mobile-friendly experience for visitors and the search engines

• Re-design cost considerations