Village Nurseries, a specialty grower for landscape professionals, announced its licensing agreement with Anthony Tesselaar Plants to sell their exclusive Flower Carpet roses will exceed $2 million in sales since the program’s launch in 2009.
The result of over two decades of breeding, Flower Carpet ground cover roses (or Carpet Roses) have a long flowering period, easy care, exceptional disease resistance and drought tolerance in hot climates. A two- or three-year-old plant provides about 1,000 blooms per bush and can be grown in full sun or partial shade.
“We are always looking for ways to extend the distribution of our quality branded plants,” said Dan Davids, president of Anthony Tesselaar USA. “Village Nurseries has helped us further that goal. The fact that Village Nurseries will surpass $2 million in sales of our Flower Carpet roses this year is a testament to them and proof of a successful relationship.”
“Sales of Flower Carpet Roses continue to gain traction with our core contractor customers in our geographic areas of influence, and we are delighted to see our partnership with Tesselaar grow into a multi-million dollar success,” said David House, CEO of Village Nurseries. “Flower Carpet roses are an integral part of our ongoing commitment to providing landscape architects, designers and contractors with the widest possible breadth of superior plant material selections—as well as reliable favorites—to make their imaginative designs a reality.”
Village Nurseries parternship to yield $2 million in sales
The licensing agreement with Anthony Tesselaar Plants to sell exclusive Flower Carpet roses will exceed $2 million in sales by the end of 2011.