At DMC Commercial Snow Management, changing the company’s business model to focus on delivering one service to one type of customer, has helped the brand become a leader in a niche market.
In addition, having the technology the competition doesn’t helps this Philadelphia-based company shine. Originally founded in 1996 as DMC Property Maintenance, company President David McWeeney says he rebranded and restructured the business about five years ago to focus solely on snow and ice management for commercial clients.
“We are the largest self-performing company in the area. We have the largest stockpile of salt next to PennDOT (the Pennsylvania Department of Transportation),” McWeeney says. “A lot of our competition is really just small mom and pop shops that try to do everything. People that want a successful season; they tend to go with the professionals. This is all we do and we prepare all year.”
Prior to the service model change, the company offered landscaping, power washing, remodeling and other maintenance services.
“Snow removal was always like a back-end kind of thing to fill those winter months. As we grew, I looked at snow as a very profitable industry and I thought I could take it to the next step,” McWeeney says.
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