Shifting gears

After the last leaves are collected and the grass stops growing, there’s a seasonal shift in the landscape industry that can feel like found time. Depending on your location, that transition may last a few weeks or a couple of months. Of course, there’s never down time in running a business, but there’s a change of pace. An opportunity to shift gears for even a short while gives owners a chance to reflect, plan – or dig in and jumpstart an initiative, launch an advertising campaign, train employees. The list goes on.