Cub Cadet to donate up to $25,000 to military families

CLEVELAND – Cub Cadet launched  a new Facebook campaign to support military families nationwide.  Starting Nov. 14, Cub Cadet, in cooperation with GreenCare for Troops (GCFT), a program started by Project Evergreen, will donate $1 to GCFT for every new fan who “Likes” the Cub Cadet Facebook page, with the goal of raising $25,000.

“Cub has gone beyond the call of duty by bringing GCFT’s mission to the attention of those who need our services the most and those who can join us in making an impact at a local level,” said Cindy Code, executive director, Project Evergreen. “We’re grateful that Cub Cadet continues to help fund and drive awareness around GreenCare for Troops and is encouraging the social media community to rally behind our efforts.”

Hundreds of volunteers and families have joined the GCFT initiative. But with the incorporation of the Facebook page, Cub Cadet hopes to engage more online fans and generate additional GCFT registrations.
Cub Cadet has helped GCFT serve more than 10,000 military families as the initiative’s sole underwriter since the project’s inception in 2006.

In 2010, Cub Cadet, Dirty Jobs’ host Mike Rowe and Discovery teamed up to bring national attention to GCFT by airing a segment showing Cub Cadet and Rowe helping an Iraq war veteran with his lawn in Southern California after he returned home.

“We continue our commitment to support GreenCare for Troops, which shows our gratitude to American military families and our communities,” said Jeff Salamon, director of marketing, Cub Cadet. “Working with Mike Rowe again to help bring attention to GreenCare for Troops demonstrates both his and our dedication to this effort. While maintaining a green space may not seem like a huge task to you or me, it is one less thing for these families who have a loved one deployed overseas to worry about. It’s a little peace of mind.”

To donate $1 to GCFT, “like” Cub Cadet’s Facebook page at www.facebook.com/cubcadet.