Makita extends campaign

With the success of last year’s launch of the “Rule the Outdoors” campaign, Makita is extending the campaign with new television commercials, digital and social media advertising, and experiential marketing efforts. Television commercials will run nationally during prime-time spots on channels such as the Discovery Channel, History Channel, ESPN, National Geographic and more generating another 300-million household impressions.

“The overall success of the campaign last year exceeded everyone’s expectations,” states Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “We want to continue that success by promoting Makita’s wide range of cordless outdoor power equipment across a variety of media.”

The television commercials can also be viewed at www.youtube.com/makitapowertools.