Marketing Your Web Site

Not only have many landscapers jumped on the Web site bandwagon, but many are taking the time to market their Web sites in a variety of ways.

After you build your Web site, you need to advertise, promote and tell the world about it. Make sure that every piece of your company literature and advertising has your Web site address on it. If you’re not willing to advertise your Web site, just as you would your phone or fax number, why go through the trouble of creating one?

And don’t forget about your employees. Make sure everyone in you company knows about your Web site, so they can refer customers and prospects to it. Remember – the more people that know about your Web site, the better. The following are some other helpful hints to get the word out about your Web site:

Remember that Web sites are about giving the Web site visitor the content and information they want and need. Creating a Web site is about exploiting the Web medium, providing content and information in a way that other communications media cannot. So think about what you can “build” on your Web site, and be sure to update it regularly.

Source: PROscape