When coming up with a name for the company, Albuquerque, N.M.-based Heads Up Landscape President Gary Mallory knew he had to think of something besides Gary’s Landscaping. So, while he and the other original owners were fixing up a pickup truck as their first official service vehicle and preparing to get their business license, they tossed out a bunch of name ideas.
“Our competition was Leo’s and Fred’s and other first name landscape and irrigation businesses,” Mallory said, adding that the group must have pitched out 20 to 30 names before hearing one they really liked. “We wanted something snazzier.”
The name Heads Up came from Mallory and his friends playing basketball and
also created a play on words in business-related matters too. Mallory explained, “It came from the idea of a heads up player in basketball and it’s also a pun on words for irrigation, as in sprinkler heads popping up.”
The author is Managing Editor of Lawn & Landscape magazine and can be reached at nwisniewski@lawnandlandscape.com.
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