The National Arbor Day Foundation selected Swanson Russell Associates (SRA) to assist in the planning and execution of two nationwide projects funded by national corporate sponsors Toyota and The Home Depot Foundation.
SRA will provide The National Arbor Day Foundation with public relations and creative services on each project, both of which are designed to engage and connect kids with nature. In one project, SRA will assist in coordinating and promoting ten tree planting event celebrations. Funded by a grant from The Home Depot Foundation, the project involves planting 100 large trees in 10 different cities.
SRA will also work to raise awareness about The National Arbor Day Foundation's poster contest made possible through Toyota's sponsorship. More than 75,000 fifth graders from around the country will participate in the contest to express their understanding of why "Trees are Terrific...and forests are too!"
"We are excited to be involved with an organization that has such a tremendous impact on the environment, conservation and youth of our country," said Dave Hansen, SRA's managing director. "We are looking forward to partnering with The National Arbor Day Foundation to inspire the next generation of tree-planters."
The National Arbor Day Foundation is a non-profit organization established in 1972 to inspire people to plant, nurture and celebrate trees. With nearly 1 million members, the foundation distributes and plants nearly 10 million trees through its membership and reforestation efforts in America's national forests.
Founded in 1962 and with offices in Lincoln and Omaha, SRA offers its clients advertising, public relations and other marketing communications services. SRA serves local and regional accounts in various industries and specializes in the outdoor recreation, turf, agribusiness and healthcare industries nationally. For more information, visit www.sramarketing.com.