GROTON, Mass. – New England Business Service Inc. (NEBS), a business-to-business direct marketer, recently completed a redesign of its web site at www.nebs.com that integrates web technology with its customer relationship management (CRM) system. The company caters to small business customers, including lawn and landscape contractors.
Dubbed a mix of "bricks and clicks" by NEBS, the site redesign allows for personalization of products and services, easy site navigation and fast ordering for the company’s small business customers.
The improved Internet technology on nebs.com allows customers to access their personal business accounts for faster and more accurate reordering and record keeping, according to the company. An interactive 10,000-item catalog can be searched by keyword, phrase or product number. The ordering system allows multiple shopping/browsing styles, including browsing by product line (i.e. payroll services and invoices) and business line (i.e. landscaping and florists). Users can also create personalized business products with the site’s WYSIWYG (what you see is what you get) feature that allows product customization by selecting styles, colors and logos as well as typefaces and ink colors.
Ed Bolesky, senior vice president, president NEBS direct marketing said, "Our ‘high tech, high touch’ site provides a wide range of essential tools today's savvy small business person needs to grow and manage a company, from online accounting and web site services to interactive business planning tools and software in an intuitive, easy to navigate user interface, all supported with a strong back-end customer service system."
The redesigned site also guides users through a variety of web-based services, including interactive business-building management tools, online accounting services and free web site design and hosting services. "Our goal is to help the small business person and entrepreneur find the right business tools he or she needs with speed and accuracy," said Bolesky.
NEBS provides business building and management products and services to more than 2.5 million small businesses worldwide. The company offers products and services designed to help small businesses grow their companies such as business forms, work wear, shipping and packaging supplies and ad incentives.
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