THE WOODLANDS, Texas – Interior Business columnist and professional consultant Kathy Johnson published her second book, The $7 Million Dollar Customer, focused on how business operators can improve their customer service and the bottom line.
This two-volume set includes a manual and a workbook guiding the reader through a step-by-step process to improve their company’s service and, subsequently, their sales.
“Customers today are more sophisticated and expect more from us,” said Johnson, whose consulting firm, Johnson Fediw Associates, includes an interiorscape division. “Good enough is no longer good enough. Every customer today wants to feel welcomed, appreciated and important. And every single customer is worth (the effort).”
The $7 Million Dollar Customer covers how to give customers what they need and expect, how to conduct customer surveys, how to make every customer feel welcomed and important and how to hire customer-friendly people – without spending more money.
To order a copy of this new book or Johnson’s first book, Safety First: A Safety Guide for Interior Landscapers, contact Johnson at 281/687-6966 or kjinteriorscapes@aol.com. – Ali Cybulski
The author is Managing Editor of Interior Business magazine and can be reached at acybulski@gie.net.
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