New Leadership for Exmark

There’s a new man behind the reins at Exmark Manufacturing.

The Beatrice, Neb.-based manufacturer recently announced the promotion of Mark Stinson as president and CEO. Formerly an Exmark controller for seven years, Stinson replaces Dennis Hinman, who was promoted as vice president and general manager of Toro’s international business division.

“Since 1996, Mark has played a key role in Exmark’s financial management and was instrumental in its successful integration with Toro,” described Ken Melrose, chairman and CEO, The Toro Company. “His continually increasing responsibilities, combined with valuable mentoring under Hinman, have prepared Mark well for this position.”

The new president graduated from University of Nebraska-Kearney with a major in accounting and a minor in finance. He worked with Deloitte & Touche as well.

Taking on his new leadership roles with the well-known manufacturer of commercial mowers, Stinson intends to help dealers, distributors and end users become more profitable and grow their businesses.

Looking forward, Stinson is prepared to build on the successful foundation Exmark has already created for itself.

“Exmark’s success is based on our ability to deliver exceptional customer support and service, marketing and sales, new products and enhanced product improvements,” he noted. “We don’t want to just tweak what we do well, but instead to strive to take these areas to new levels of innovation and delivery.”

And employees are an essential component of that successful equation.

“In the end, the outcome comes back to having the right people, doing the right things for the right reasons,” Stinson explained. “We want our employees to be engaged and love to come to work at Exmark.”

Looking at the green industry on the whole, Stinson sees a diverse scene packed with competitors – with increased intensity just around the corner.

“As industry growth slows, competition will intensify,” he added. “Manufacturers will need to leave the existing comfort zones to compete or consolidate. Competition for the dealer floor will also become much more intense. The lines which survive will need to bring more than products. We will need to help ensure profits, services, support and training for the dealer and end user.”

The author is Assistant Editor-Internet of Lawn & Landscape magazine and can be reached at aanderson@lawnandlandscape.com.