Weed Man River Valley in Russellville, Ark., is the newest franchise to join the other 93 Weed Man dealers in the United States.
Owner Norman Chronister purchased the exclusive geographic rights to the River Valley territory, which is northwest of Little Rock, Arkansas. There are now 207 licensed territories in the United States.
Chronister just completed several weeks of intensive training in Toronto with the master franchiser, Turf Holdings. In the 12-day workshop, the new franchisee learned about every aspect of the business from sales and marketing to turf technology and fertilizer applications.
Chronister’s past work experience includes lawn and landscape maintenance. He is adding Weed Man services such as aeration, weed and pest control, and fertilization to his existing business.
Turf Holdings owns the rights to sell sub-franchises in the United States. The 13 U.S. sub-franchisors have exclusive geographic rights in which to sell dealerships or franchises. Most dealers purchase rights to multiple territories, which are based upon population.
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