North American Green Announces Retirement of Erosion Control Industry Pioneer

Jim Niemeier has been president of North American Green for 20 years.

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EVANSVILLE, Ind. – North American Green announced today that President Jim Niemeier will retire from the company on Oct. 31, 2005. 

As president of North American Green for the past 20 years, Niemeier was responsible for business planning and management of North American Green activities. Jim joined North American Green at the time of its incorporation in 1985. Through his business and marketing experience, North American Green developed its position and plan to become a world leader of erosion control solutions. Throughout his career, Jim was also active in the erosion control industry, serving as past two-time president of the Erosion Control Technology Council (ECTC) and a Cornerstone Member of the International Erosion Control Association (IECA).

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Jim Niemeier. Photo: North American Green

“I have stayed on past the traditional retirement age and while we are both still in good health, I want to spend time with my wife Ruby traveling and enjoying the remainder of our retirement years together,” Niemeier said. “I have thoroughly enjoyed my time with North American Green and feel honored having the opportunity to help build a company from scratch that now ranks No. 1 in the erosion control industry. But, more importantly, I have enjoyed the relationships I have had with all our employees and distributors.”

NORTH AMERICAN GREEN: 20 YEARS WITH JIM NIEMEIER 

Under Niemeier’s leadership, the following are but a few of the milestones throughout North American Green’s first 20 years that have had the greatest impact on the company, our customers and the entire industry:

  • 1985 – Began establishing Nationwide Distributor Network
  • 1990 – Developed Erosion Control Materials Design Software (ECMDS®) utilizing the most advanced design procedures and product performance data available
  • 1993 – Became first company in the industry to offer a written product performance guarantee
  • 1993 – Introduced BioNet® Series of 100% biodegradable erosion control blankets
  • 1994 – Introduced C350® composite turf reinforcement mat, the first 3-D composite TRM on the market
  • 1997 – Launched www.nagreen.com corporate Website
  • 1997 – Introduced BioSTAKES® 100% biodegradable rigid fasteners
  • 1999 – Developed DOT System® to simplify RECP installation by marking the exact location for proper stapling of each product
  • 2001 – Introduced Vmax3® Composite Reinforcement Series of permanent TRMs
  • 2002 – Introduced SedimentSTOP® Biodegradable Filtration System
  • 2004 – Released ECMDS® Version 4.3, the most complete erosion control materials design software in the industry
  • 2004 – Introduced the Ultimate Assurance Guarantee, which warrants product performance to unmatched levels
  • 2004 – Became a subsidiary of Tensar Corp.
  • 2005 – Trained 200 North American Green Erosion Control Specialists

Niemeier’s business philosophy from the beginning was “Our strength lies in the ability to communicate with those we do business with. Distributors are unique, they can make the job of product introduction and selling much easier, but you must always understand that they are independent businesspeople. Using leverage with distribution is a sure way to destroy a relationship. The philosophy by which we operate is simple; we must be personal in our relationship but firm in our convictions."

At North American Green’s 20th Anniversary Distributor Conference in January 2005, Niemeier said, “From our new manufacturing facility with dramatically increased production capabilities, our unique design capabilities through our ECMDS (Erosion Control Materials Design Software), our strategic partnership with Tensar, and to our constant quest to push the limits on product performance, North American Green is the only manufacturer with the capabilities required to design, supply and service erosion control products worldwide. We are positioned to meet the challenges of the next 20 years.”

Neimeier adds that his legacy is one of honest business practices, noting that he has always tried to take a practical approach to business, keeping things as simple as possible and not looking down on anyone in the process.

“I believe I've been down to earth with everyone and have always had an appreciation for distributors and their business problems,” Niemeier said. “In regards to the future, given the right acquisitions, distribution, and new product introductions, the company has the opportunity to grow well beyond its present level. However, maintaining the distribution is definitely a necessary key to growth.”

Upon Niemeier’s retirement, Tim Lancaster will assume the role of president of North American Green. Currently executive vice president, Lancaster has been with North American Green for 17 years.

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