OFA Short Course Trade Show Expands

New destination exhibitor announced.

The 2007 OFA Short Course Trade Show will be even bigger this year. Totaling more than 7 acres, this year’s trade show is expanding to 1,440 exhibit spaces, a 122-booth increase. AgriNomix, Dillen Products, and Novalis have moved to a newly opened section and will anchor this expanded space.

The need to expand the trade show floor is another reminder that the OFA Short Course is THE place for floriculture companies to be.

“Exhibitors and attendees tell us they must be in Columbus each summer because it’s the only place you to get solutions to your business challenges. We’re very proud to be able to offer this unique opportunity to the industry,” said Wendy McAtee, OFA’s Director – Expositions.

Also new this year is the announcement of Novalis as the latest company recognized by OFA as a Destination Exhibitor, the first designation exhibitor since 1998. According to McAtee, “Destination exhibitors are defined as an exhibitor that, through its status in the industry or its history of high attraction at the Short Course, is considered a ‘must see’ by a majority of show attendees.”

Destination exhibitors are strategically placed to create constant traffic flow throughout the trade show hall. The destination exhibitors have been willing to locate away from the first entrances and the front of the hall to other locations to draw people to all areas of the floor.

In addition to Novalis, 11 other companies are considered destination exhibitors: AgriNomix; Ball Seed Company & Ball FloraPlant; BFG Supply Inc; Blackmore Company Inc & Blackmore/Ellepot; Bouldin & Lawson Inc; Paul Ecke Ranch; Fred C Gloeckner & Company Inc; Goldsmith Seeds; S & G Flowers/Syngenta Seeds & Syngenta Professional Products; and Yoder Brothers.

The OFA Short Course will attract exhibitors and visitors from around the world this July. Floriculture industry leaders will take advantage of this premier educational and trade show event in a multitude of ways. Join OFA as it presents the OFA Short Course July 14-17 at the Greater Columbus Convention Center in Columbus, Ohio.

For additional information, contact OFA at 2130 Stella Court, Columbus, Ohio USA 43215-1033. Phone: 614/487-1117; fax: 614/487-1216; e-mail: ofa@ofa.org; online: www.ofa.org.

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