This column was originally published in 2008.
Many of us right now are facing challenges we’ve never faced before. We’ve enjoyed year after year of success, with our phones always ringing, our prospects plentiful and our futures bright. If we had any problem at all, it was finding enough help to fill demand. Clearly this year is different for the green industry. With the economy in a downward spiral and the mortgage crisis forcing many folks to lose their homes, it’s going to be hard for many of us to find enough work to turn a profit. So let’s explore five strategies for staying afloat in challenging times.
1. Surround yourself with positive people.
They say if you place a baby shark in a small aquarium, it will only grow as big as the aquarium – nothing more. People are no different. They tend to conform to the environment they’re in. So distance yourself from naysayers and surround yourself with forward-thinking people who refuse to let the current state of the economy limit their dreams. You can’t control the ups and downs of the market, but you can control your attitude.
2. Start exercising.
Nothing keeps stress at bay like exercise. If you haven’t worked out in a long time, see your doctor for a physical and discuss what you can do to get back into shape safely and effectively. In fact, a study conducted by Ball State University discovered a direct correlation between runners and successful entrepreneurs. And if you can find another landscaper to exercise with, you can use the time to talk shop and maybe learn a new marketing strategy or two while you get your heart rate up.
3. Eat right.
I have found it hard to be an entrepreneur and to eat right at the same time. Stick to a diet of fruits, vegetables, whole grains, chicken, red meat now and then and alcohol in moderation. You – and your body – will be glad you did. And if you want to reward yourself with a well-earned treat, then do. An ice cream cone with the kids once in a while will do you far more good than harm.
4. Find something nice to say to five people each day.
You may not realize how important your words of encouragement can be to others. People are naturally drawn to those who make them feel good about themselves. In trying times like these, people often take their anger and frustration out on other people. Be mindful not to do this too and instead try to spread some cheer in a world that needs it. The added bonus to doing this is you’ll feel better too.
5. Think about all that you have to be thankful for.
I know this might seem hard to do right now, but it’s actually more important than ever. I’m tremendously thankful that I have a roof over my head, my family is healthy and I live in a safe country where I can speak my mind, run a business and call on all kinds of people for help when I need it. I’m thankful my business has enjoyed year after year of success; if one year we don’t, I’ll deal with it and get back on top the next. And I’m thankful for all of you who read my column each month. You continue to strive to improve your businesses, and that in turn inspires me to work harder too.