Each year the PLANET Crystal Ball Committee gathers to discuss a topic important to their businesses and to the green industry as a whole, and from that meeting comes the Crystal Ball Report. Crystal Ball Report No. 28, recorded and written by Lawn & Landscape Editor Nicole Wisniewski, focuses on how effective marketing can increase revenue.
You’ll learn how to differentiate your business, who marketing’s key players are, what some of the top trends in marketing are, how to develop and measure your marketing plan, and how to take your marketing to the next level. Also included in the report are advice and recommendations from the Crystal Ball Committee.
The primary contact of each PLANET member company will receive a free printed copy of this report. The electronic version of the report can be accessed, free of charge, through the PLANET Member Center by logging on at www.landcarenetwork.org and selecting the report from the electronic library