BOYNTON BEACH, Fla. – Sometimes a trade show you’ve always attended doesn’t fit so nicely in your day planner. But now you can “virtually” attend that show – at a more convenient time or place – with PlantFind technology.
PlantFind’s Virtual Trade Show (VTS) platform allows any green industry organization to host its trade show online in conjunction with the live show. Exhibitors have “booths” showing company details, contact information and Web site links. Exhibitors also can upgrade for interactivity with online viewers.
Attendees can check out the exhibitors before, during and after the show, stretching the typical two- to three-day show into three or fours weeks of exposure for the show host and exhibitors.
The first showcase for PlantFind VTS is with the Western Expo hosted by the California Association of Nurseries and Garden Centers.
PlantFind also offers online marketplaces for green goods, including more than 260 individual plant listings from more than 1,700 growers.
PlantFind has partnered with a number of associations and green industry organizations, including Lawn & Landscape – the sister publication of Interior Business magazine.
The author is a Contributing Editor for Lawn & Landscape magazine and can be reached at acybulski@interiorbusinessonline.com.
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