Plants at Work Update

The interiorscape industry's national marketing campaign, Plants at Work, has made headway since its official kick-off in fall. Here are some highlights of what has been accomplished.

Ali Cybulski

Published December 21, 2001

The interiorscape industry's national marketing campaign, Plants at Work, has made headway since its official kick-off in fall. Here are some highlights of what has been accomplished.

For More Information ...

Click the links below for more information about The Interior Growth Initiave.

  • IB-Growth Initiative: Making The Case

  • Interior Growth Initiative Calls For Case Studies

  • Marketing Support Available To Initiative Investors

  • Interior Industry Growth Initiative Officially Launches

  • Ads for trade publications have been written and designed.

  • Ad schedules and budgets were established.

  • Ad placement orders were submitted to several magazines targeting facility and building managers/owners and human resources executives.

  • Ad films and files were created and sent to magazines.

  • More than 200 files were assembled for use on the Plants at Work Web site (www.plantsatwork.org), including photos, articles, case studies, endorsements, research documents and research Web links, news and releases.

  • Web material and site map was edited and organized.

  • Plants at Work stationery was updated and printed.

  • The Plants at Work newsletter template was designed.
  • The first Plants at Work newsletter was written.

  • The Plants at Work direct mail brochure was written and designed.

  • Color Plants at Work sales sheets for local contractor use were written and designed.

  • Promotional posters for an essay contest at Ground Zero New York high school were written, designed, produced and delivered.
  • Green Industry Conference Plants at Work panel session handouts were written and prepared and a panel was presented at conference.

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