Positec's Kress partners with Real Madrid soccer club

Positec has partnered with Real Madrid as a sponsor through its flagship brands, Kress and Worx.

Real Madrid will now maintain the grounds of Ciudad Real Madrid training complex using battery-powered equipment from Kress.

© Positec

The equipment to be used includes the Kress satellite-guided robot mowers and the company's professional-grade battery-powered handheld tools. The work will be done with zero operational emissions.

“This is more than a sponsorship,” says Don Gao, CEO at Kress/Worx. “It’s a declaration of intent—to lead with excellence, to innovate responsibly and to raise the global standard of sustainable lawn care.”