Pricing strategy webinar next week

Fred Haskett, principle partner at TrueWinds Consulting, and Beth Berry, vice president of turf and ornamental sales at Advanced Turf Solutions, will host a webinar on pricing strategies for 2022.

It will take place Dec. 14 from 10:00 am - 2:00 pm eastern time and will cost $395. All participants will receive a recording of the seminar and multiple tools to improve your processes. You can register here.

Attendees will be presented with:

• What is going on our there right now
• Pricing Processes
• Step 1: Audited calculation of 2021 expenses
• Step 2: Identify and prepare for 2022 volatility in pricing by category
• Step 3: Spot check local competition
• Step 4: Identify sweet spot of price increase and competitive pressure
• Step 5: Risk mitigation initiatives
• Step 6: Appropriately communicate pricing and new payment model to customers

Included with the seminar you will receive these tools:

• Revenue Projection Tool
• SWOT Analysis Tool
• PEST Analysis Tool

10:00 - 10:30 a.m (ET): Overview
• What's going on out there right now
• Where and why are we at risk?
• What's working - "for real!"
10:30 - 11:30 a.m (ET): Pricing Processes
• Step 1: Audited calculation of 2021 expenses
• Step 2: Identify and prepare for 2022 volatility in pricing by category
• Step 3: Spot check local competition
11:30 - 12:00 p.m (ET): Break
12:00 - 1:00 p.m (ET): Pricing Processes
• Step 4: Identify sweet spot of price increase and competitive pressure
• Step 5: Risk mitigation initiatives
• Step 6: Appropriately communicate pricing and new payment model to customers
1:00 - 1:30 p.m (ET): Tool Kit
• Simple, repeatable processes and tools to improve forecasting and analysis processes
1:30 - 2:00 p.m (ET): Q & A and Wrap-Up