Primera announces new hires, promotions

Primera recently announced several staffing changes.

John Smith has been named vice president of supplier relations. Most recently, Smith served as vice president of commercial technologies at Amguard, where just this past year, he led the Amguard team to record year. Smith brings a unique background in finance, distribution and supplier experience. 

Rachel Boehm, who has served Primera’s membership for over nine years, has accepted an opportunity with Primera member Heritage Landscape & Supply Group. During her career, Boehm has been in all facets of the business, beginning with her role as customer service representative to her most recent role as director of cooperative services. 

In conjunction with Boehm’s new role, Morgan Cothern has been promoted to the position of cooperative services manager.   For the last six years, Cothern has worked with the membership, continuing to help advance key initiatives and provide superior customer service to the cooperative.