PrimeraTurf Launches ‘Power of One’ Campaign

PrimeraTurf launched a new campaign surrounding its PrimeraOne products, which includes herbicides, fungicides, insecticides, plant growth regulators and ball field conditioners for customers in the professional turf, horticulture and landscape industries. By shifting their business to independent distributor members of PrimeraTurf, T&O customers can tap into a wide range of high-quality PrimeraOne products and get the quality they demand in the quantities they need.

“Our PrimeraOne products allow our member companies to be competitive in the market place and profitable in their operations,” says Terry Boehm, vice president of business development for PrimeraTurf, a purchasing cooperative for independently owned companies, primarily engaged in the distribution of product in the professional turf, horticulture, and landscape industries. “These products are helping us enhance the business of PrimeraTurf members with innovative collective action in the area of procurement and branding”.

The launch of PrimeraOne products is just one way in which the cooperative is striving to meet its mission of providing members with procurement, branding, information, and educational tools required for success in today’s business. The defining value shared between PrimeraTurf members and coveted by PrimeraTurf’s supply partners is customer intimacy, which stems from dedication to the professional turf, horticulture and landscape business, non-corporate ownership, limited geographic reach, serving end users, a dedicated sales force, organizational stability and continuity, commitment to service the customer and good stewardship.