PrimeraTurf, Inc. changes name to Primera, Inc.

"The new name–Primera–allows us to emphasize our wide-ranging market growth and expansion beyond servicing just the turf industry," said John Gertz, CEO of Primera. "Our name change truly represents what we have become; Primera is the broadest, highest impact, most relevant distribution company across the specialty markets. We are excited about this change and look forward to the continued partnerships within the industry that enabled us to make this move.” 

 

The new name is effective immediately, and will be implemented across the company's website and business communication throughout the remainder of 2016. 

 

Established in 2000, Primera is a business cooperative of 59 distributors committed to supporting distribution that services the professional turf, ornamental, IVM, pest control, forestry and aquatic markets. Through Primeras’ numerous differentiated benefits called PrimeraAdvantages, including the industry’s most complete and robust supplier relationships across all chemical, robust seed and fertility, and the entirety of its 59 supplier relationships, plus end user program support, exclusive technologies, and advantageous cost efficiencies, Primera ultimately delivers industry-leading distributor return and lowest per-distributor cost to serve. Primeras’ advantageous bottom line impact is why it continues to lead the conversation of overall return on invested dollar and is the fastest-growing channel partner in the industry.