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SEATTLE, Wash. - The Evergreen Foundation changed its name to Project EverGreen to better reflect its proactive goals to promote and defend the green industry. The name change is just in time for the group's launch of a national marketing campaign to help landscape contractors promote the positive effects of well-maintained landscapes.
"The name change more accurately reflects the urgency of our cause," says Paul McDonough, co-chair of the Project EverGreen board of directors. "It's a name that more clearly describes our efforts to educate green industry professionals about the benefits of well-maintained green spaces and defend the industry against imminent threats."
McDonough says Project EverGreen appeals to landscape contractors because it helps them in their efforts not only to promote landscape aesthetics, but also to prevent recurring or more widespread and onerous attacks against the industry in the form of pesticide bans, water and plant restrictions, product elilminations due to noise and pollution regulations. "Canada has already enacted such restrictions and Project EverGreen is working to prevent similar crippling restrictions in the United States," he says.
"We need to organize our efforts and take back the environment," adds Den Gardner, executive director of Project EverGreen.
One way contractors can help is to contribute to Project EverGreen's campaign. So, far, contributions exceed $300,000, which is one-third of the way toward the group's overall goal of $1 million this year. The fundraising campaign begins in June and will run through the fall. If you would like to send a contribution, please send it to Project EverGreen, 120 W. Main St., P.O. Box 156, New Prague, Minn. For a comprehensive list of contributors, visit www.projectevergreen.com/links.html.
Project EverGreen, which is a five-year-old, non-profit organization, is an alliance of landscape contractors, associations, suppliers/distributors and green industry media companies.
The author is managing editor of Lawn & Landscape magazine and can be reached at nwisniewski@gie.net.