Project EverGreen Spotlights Green Industry Creativity with Wheelbarrows ArtWork

Project EverGreen enlisted fourteen members of the green industry to help create an attention-getting display at the recent Green Industry & Equipment Expo in Louisville, Ky.

"Our challenge to them was to convert an everyday tool --in this case a wheelbarrow--into a unique piece of art," said Den Gardner, executive director of Project EverGreen, "and the result was innovation beyond anything I could have realized."

Using child-size wheelbarrows contributed by John Deere, the fourteen firms created entries which ranged all the way from abstract "sculpture" to innovative presentations of how they are working to enhance green spaces at home, work and play.

Firms represented in the display included: Bayer Environmental Science, Dow AgroSciences, Focal Point Communications, Gardner & Gardner Communications, GIE Media, Husqvarna, NuFarm Turf & Ornamental, PBI/Gordon, Phoenix Environmental Care, Swanson Russell, Syngenta Professional Products, The Catevo Group, The Davey Tree Expert Company and TruGreen ChemLawn.

"We were very pleased with the response to our Wheelbarrows ArtWork challenge," Gardner said. "The creativity it exhibited represents an important asset for our industry as we work together in portraying the environmental, economic and lifestyle benefits which green space provides. And frankly, it helped us raise more than $10,000 for Project EverGreen initiatives."

The innovative Wheelbarrows ArtWork was unveiled in a special display in the main exhibit hall at the Green Industry & Equipment Expo on Thursday, October 25. Then on Friday, October 26, it became the centerpiece at an invitation-only reception at the Galt House.  Individual views of each of the entrants can be seen by accessing www.projectevergreen.com.