Pursell Agri-Tech names new director of turf, ornamentals

Pursell Agri-Tech is pleased to announce the addition of Bill Abetz, a 30-year veteran of the green industry, to the team. Abetz will serve the nursery, greenhouse, lawn care, golf, sod and sports turf markets in his role as director of turf and ornamentals, delivering Pursell’s complete controlled-release fertilizer product portfolio to channel partners and end user customers.   

“It is a privilege to be part of this team and have the opportunity to usher in Pursell Control as the new standard in controlled-release fertilizer coating technology,” Abetz said. “I look forward to demonstrating how our products reduce the environmental impact of fertilizer, while improving overall plant quality and driving down total cost.”

Abetz brings hands-on experience in nutrient management as a former assistant golf course superintendent and nursery operations manager, plus more than 20 years in chemical and fertilizer sales and product development. He has introduced multiple products and new product categories and is highly respected in the industry, frequently speaking at landscape, golf and nursery association meetings. 

“We’re excited to welcome Bill to the Pursell team and know that his experience, knowledge and passion will further enhance our ability to fulfill the unique and specialized needs of the turf and ornamentals markets,” said Nick Adamchak, president and CEO of Pursell Agri-Tech.