Marketing research company Prince & Prince has released its updated report about mass-market floral buyers – “Trends in Mass-Market Floral Buying, Operations, Sourcing and Merchandising.”
The 175-page report is based on survey findings of 90 U.S. and Canadian mass-market floral buyers representing floral purchasing for nearly 21,500 stores with $3.3 billion in floral product sales. The report reveals changes in the mass-market floral-product mix, with details provided for specific types of floral operations. The study also identifies trends in floral-buying practices and buyer priorities, floral product emphasis, marketing and merchandising.
Latest from Lawn & Landscape
- Hilltip adds extended auger models
- What 1,000 techs taught us
- Giving Tuesday: Project EverGreen extends Bourbon Raffle deadline
- Atlantic-Oase names Ward as CEO of Oase North America
- JohnDow Industries promotes Tim Beltitus to new role
- WAC Landscape Lighting hosts webinar on fixture adjustability
- Unity Partners forms platform under Yardmaster brand
- Fort Lauderdale landscaper hospitalized after electrocution
