Report Shows Floral Buying Trends

Marketing research company Prince & Prince has released its updated report about mass-market floral buyers – “Trends in Mass-Market Floral Buying, Operations, Sourcing and Merchandising.”

The 175-page report is based on survey findings of 90 U.S. and Canadian mass-market floral buyers representing floral purchasing for nearly 21,500 stores with $3.3 billion in floral product sales. The report reveals changes in the mass-market floral-product mix, with details provided for specific types of floral operations. The study also identifies trends in floral-buying practices and buyer priorities, floral product emphasis, marketing and merchandising.

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