Safe & Beautiful by The Care of Trees Updates Company Name

The company will drop the “Safe & Beautiful” portion of its name to bring more continuity with its parent company, The Care of Trees.

MENLO PARK, Calif. – Full-service tree care company Safe & Beautiful by The Care of Trees has changed its name to The Care of Trees. The name change comes two years after Safe & Beautiful was acquired by The Care of Trees.

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“It was time to move forward with the new name to bring continuity to the company,” explained Brent Swan, director of plant health care and district manager for The Care of Trees’ Menlo Park office. “Our staff will not change and our commitment to our clients and their trees will remain the same.”

The only change clients will notice is on the white trucks.  They will only bear the name The Care of Trees.

The Care of Trees has its West Coast office in Menlo Park and employs five certified arborists and 36 staff members operating a fleet of 15 trucks. In 2004, the company acquired Treescapes of Oakland, Calif., to expand its service in Northern California. With the acquisition, Treescapes will be known as Treescapes, a division of The Care of Trees.

Headquartered in Wheeling, Ill., The Care of Trees is an award-winning business that provides total tree care for residential, commercial, institutional and municipal properties. One of the largest and fastest-growing employee-owned arboriculture firms in the nation, it has more than 500 employees and serves more than 60,000 clients. The Care of Trees has 28 locations serving metropolitan Chicago; Washington, D.C.; San Francisco; New York and Philadelphia. It is the exclusive tree care company for the American Horticultural Society.