Savannah Bananas founder Jesse Cole to speak at Equip Exposition

Equip Exposition has named Savannah Bananas founder Jesse Cole as its keynote speaker at this year's show. 

Founder of the popular baseball team, Cole's keynote, sponsored by Kress, will share what it takes to turn an idea into a brand that people embrace and love. Known for his eye-popping banana yellow suit and marketing ideas, Cole's boot straps-to-success story will delve into marketing brands and how to keep creativity flowing. 

Equip Exposition is October 21-24 this year in Louisville. Last year's trade show drew 28,500 attendees.

The show this year will include a welcome reception at Churchill Downs sponsored by Caterpillar where a new signature bourbon will debut this year, two concerts, a women’s leadership reception sponsored by Belgard, Hunter Industries and SiteOne, and more peer-to-peer activities.

Country musicians Big & Rich and solo country artist Gretchen Wilson will perform an exclusive concert for show attendees at the Kentucky International Convention Center Thursday night of the show. The concert is included with the registration to Equip Exposition.

“We offer a number of social opportunities at Equip but they’re created with purpose,” says Kris Kiser, president and CEO of the Outdoor Power Equipment Institute. “Unlike any other time of year, peers can talk with one another, get to know each other, at the show. It’s especially a great opportunity for team building.”