SavATree names Ryan Berk as CEO

SavATree has appointed Ryan Berk as CEO, effective immediately. Berk will also join the company's board of directors.

Berk brings over two decades of leadership experience in private equity-backed, multi-unit consumer service businesses across the health, wellness, fitness and retail sectors. Most recently, he served as CEO and board member of Ignite Fitness Holdings, where he was responsible for one of the largest Planet Fitness franchisees, operating over 134 locations across the U.S. and Canada and served as a board member of the Planet Fitness Independent Franchise Council.

He has also held senior executive roles with Ideal Image, Life Time Fitness, and 24 Hour Fitness, as well as roles in Investment Banking at RBC Capital Markets, Management Consulting at Capgemini, and store operations at The Home Depot, earlier in his career.

"Ryan's combination of strategic vision, operational discipline, and passion for growth makes him the ideal leader to guide SavATree's next chapter as we expand our national footprint and continue enhancing the customer experience," says Daniel van Starrenburg, executive chairman of SavATree. SavATree ranks No. 9 on Lawn & Landscape's Top 100 list.

"SavATree has built an exceptional reputation for expertise, quality, and customer care in the green industry," Berk says. "I am honored to join this talented team and partner with Apax to accelerate growth, enhance service delivery, and continue building on the trust and excellence that customers associate with the SavATree brand."