Schiller-Pfeiffer, a maker of outdoor lawn, turf care and gardening products, will sponsor Joe Gibbs Racing development driver Marc Davis in 15 NASCAR Camping World Series races in 2008. The Southampton, Pa.-based company will rotate its Little Wonder, Mantis as well as its affiliated BOB-CAT brands on Davis’ No. 18 Toyota Camry as the 17-year-old competes for a second season in the Camping World Series.
“NASCAR in general, and Joe Gibbs Racing and Marc Davis in particular, are fantastic brands to be associated with,” says Greg Heyer, the company’s director for distribution and rental sales. “Our customers see real value in partnerships like this, and this relationship provides numerous opportunities to grow our business.”
Schiller-Pfeiffer and its brands made their collective NASCAR debut April 10 at Phoenix International Raceway in the Camping World Series West division. Davis will then rotate the logos of Little Wonder, Mantis and BOB-CAT during the entire 13-race Camping World Series East schedule, as well as during a return visit to the ranks of the Camping World Series West June 21 when Davis competes at the Infineon Raceway road course in Sonoma, Calif.
“We’ve been very impressed with Marc’s progress, as he’s been a part of our development program for three years,” said J.D. Gibbs, president of Joe Gibbs Racing. “Having Schiller-Pfeiffer help support Marc’s efforts is huge, for it allows us as a race team to give Marc everything he needs to be successful.”
An African-American who has ascended from racing Late Model stock cars at Carolina bullrings to campaigning full-fledged stock cars in the regional Camping World Series East and West divisions, Davis has made the most of his opportunity with Joe Gibbs Racing’s driver development program.
Davis won multiple races at Hickory (N.C.) Motor Speedway in the Limited Late Model and Late Model ranks, and when he won his first race on March 25, 2006, he became just the second African-American to win a stock car race at Hickory, joining former Joe Gibbs Racing development driver Chris Bristol.