Seed Research of Oregon rebrands as Seed Research by DLF

The Seed Research of Oregon brand has officially transitioned to Seed Research by DLF. This strategic change is part of a broader initiative by DLF to unify its brand presence across North America.

The company will retains its brand identity, so while the name is changing, the brand will maintain a key visual element — its red color — in the new logo to ensure that existing customers recognize the brand. There will also be updated packaging and marketing materials to help elevate the products included in the Seed Research by DLF portfolio.

As part of the transition, all product information and resources will be made available on DLF’s new website. 

“We believe these changes will create a more powerful brand experience for our customers and the turf industry at-large,” says Sean Chaney, vice president of turf wholesale for DLF North America. “It reinforces our commitment to delivering exceptional products and unparalleled support to our valued customers and partners.”