Seminars Promise New Ideas

The “How We Do It Seminars” will make their debut at the 2003 Lawn & Landscape School of Management, so attendees had better bring extra pens to write down all the new, valuable ideas they will take home. The seminars will provide attendees with useful, practical information about how to improve and grow revenues in specific areas of business.

The six “How We Do It Seminars” are scheduled for Sunday, Feb. 9, 2003, and the session lineup includes:

9:00 – 10:15 a.m.  How To Use An H2B Program
   How to Expand Into Holiday Lighting
   Speaker: Terry Kurth, Weed Man
10:30 – 11:45 a.m. How To Generate New Revenue With Hardscapes
   How To Save Time and Money Through Landscape Distribution
   Speaker: Kevin Van Dyke, Skinner Nurseries
1:00 – 2:15 p.m.  How To Add Revenue With Landscape Lighting
   How To Make More Money With Ponds/Water Features

If lawn care is your business, then the Lawn & Landscape Lawn Care Professional Training Seminar is where you need to be. Scheduled for Saturday, Feb. 8, 2003 from 9 a.m. to 4 p.m. The seminar will feature an array of topics and speakers geared specifically for lawn care professionals covering current business and technical trends. CEU credits will be available for qualifying sessions.

Lawn & Landscape is partnering with the Certified Pest Control Operators Association of Florida on the seminar and CPCO members are eligible for a discount on registration. Registration is $75 per person ($60 for CPCO members) and $25 with the purchase of a full conference registration to the School of Management. Registration fee includes all conference materials and lunch.

8:30 a.m.  Registration
9:00 – 10:00 a.m. Current Trends In Turf, Tree & Ornamental Insect Management
   Speaker: Erica Santella, TruGreen-ChemLawn
10:00 – 10:45 a.m. Structuring Your Lawn Care Operation for Success
   Speaker: Terry Kurth, Weed Man
10:45 – 11:00 a.m. Break
11:00 – 12:00 noon Understanding The Enemy: Insect Identification Made Easy
   Speaker: Erica Santella, TruGreen-ChemLawn
12:00 – 1:00 p.m. Lunch
1:15 – 2:15 p.m. Best Management Practices for Lawn Care Professionals
   Speaker: Scott Sincerbeau, LESCO
2:15 – 3:00 p.m. How To Make More Money With Insect Management      
   Speaker: Mel Edelstein, CPCO
3:00 – 4:00 p.m. Fire Ants: A “Hot” Business Opportunity
   Speaker: To be announced

The School of Management is scheduled Feb. 8-11, 2003, in Ft. Lauderdale, Fla., and is geared toward managers of lawn and landscape companies of all sizes who are interested in furthering their knowledge of business management practices.

A full conference registration is $245 per person or $195 per person group registration for groups of three or more from the same company. Discounted hotel rooms ($105 per night) are available for attendees at the Ft. Lauderdale Marriott North.

Call 800/456-0707 to register for the conference or register online at www.lawnschool.com.