Senske Family of Companies acquires TurfPride

Senske Family of Companies has acquired TurfPride, which provides residential lawn care services in the Atlanta market.

This strategic acquisition builds on SFC's growing presence in the Southeastern United States, which began with the acquisition of Arbor-Nomics in 2024. TurfPride will now become part of the Arbor-Nomics portfolio. 

TurfPride's offerings include lawn fertilization, weed control, aeration, overseeding, disease prevention and tree and shrub care. TurfPride works with specialists from institutions like NC State, Clemson, and the University of Georgia.

TurfPride will add an additional depot in Kennesaw to Arbor-Nomics' existing locations in Norcross, Marietta, Cumming, Winder, and Douglasville, Georgia. Senske ranked No. 23 on Lawn & Landscape's Top 100 list last year.

"Expanding our Southeast operations through strategic acquisitions like TurfPride allows us to strengthen our footprint and bring best-in-class lawn care services to even more customers," says Casey Taylor, CEO of Senske Family of Companies. "TurfPride's expertise and dedication to their customers make them a perfect fit for the Arbor-Nomics portfolio. We're excited to build on the strong foundation they've established and continue growing our presence in the Atlanta market and beyond."