Shindaiwa Names New VPs, Marketing Managers

Shindaiwa announced several administrative changes within the company, including the naming of two vice presidents and promotions within the company’s marketing department.

Mike Nichols Jon Ferguson Laura Howard Jay Larsen. All photos: Shindaiwa

Jon Ferguson was named vice president of financial and management services, and Mike Nichols is the new vice president of marketing and business development. As vice president, Ferguson’s overall responsibility with the company involves finance, accounting, legal affairs, systems, human resources, and customer service. Ferguson began his career with Shindaiwa in 1993 and has progressed through a number of high-ranking positions with the company, most recently as director of financial and management services.

“Jon is very involved in the forward planning and operational part of our business and is making solid contributions to ongoing improvements,” says Shindaiwa President Tom Bunch. “We want to continually make it easier for customers to do business with us removing time and cost from our daily business dealings. Jon is integrally involved and has an extremely strong work ethic, a team player, accurate, and very responsive.”

Nichols joined Shindaiwa in 2001 as the company’s director of marketing. In addition to his current marketing role, Nichols is responsible for the development of “zero-conflict” new customers such as farm, rental, OEM, government and national accounts.

“Mike is a hands-on, action-oriented team builder who brings a wealth of management experience to his new position,” says Bunch. “I’m confident Mike is up to his new role and we will quickly see both improved marketing and the successful development of important new business partners."

In the marketing department, Shindaiwa promoted Jay Larsen to marketing manager of Shindaiwa North America and Laura Sorrentino-Howard to marketing manager of Shindaiwa International. Larsen has worked 15 years at Shindaiwa as a technical services representative and as product marketing and communications manager. Sorrentino-Howard has worked in the marketing department for four years and is fluent in English, Spanish, and Japanese, according to Nichols.

“These changes allow Shindaiwa to deliver better tailored marketing support, programs, and materials to our sales people and customers faster and more effectively than ever before,” Bunch says. “Customers can fully expect further improvements to our responsiveness and focus on North American and International business. We want it to be continually easier to sell our products.”