Show Me the Products

If browsing tradeshow aisles row by row sounds as chaotic as shuffling through a packed Toys ‘R Us the day after Thanksgiving, consider taking advantage of a new function on the Mid-American Horticultural Trade Show’s Web site.

The Product Locator search function lets attendees browse before they booth hop.

Log on to the site and choose criteria from three drop-down lists, including location, horticultural product categories and subcategories. Search for a product and find a list of exhibitors who manufacture the item. Complete contact information – address, phone and fax numbers, e-mail and Web site – accompany each query. In addition, users can find a description of products and services by clicking on each company name.
 
While on the site, check out vital statistics like location, an events schedule and an online registration option. The Mid-Am show is slotted for Wednesday, Jan. 15 to Friday, Jan. 17, 2003 at Chicago’s Navy Pier. For more information, call 847/526-2010.

The author is a Contributing Editor to Lawn & Landscape magazine and can be reached at khampshire@lawnandlandscape.com.