SMG Partners with Dialog Group for Real-Time Customer Identification

NEW YORK, N.Y. – Dialog Group announced today The Scotts Miracle-Gro Co. has reached an agreement to use Dialog Group's ADialogin GEO through Astute Solutions' PowerCenter. GEO is part of a suite of marketing tools designed to reduce operating costs by improving call center efficiency and enabling the collection of client demographic information in real time. It's the first proprietary call center technology to collect, enhance, and verify customer data while communicating in real time.

"Our focus at Astute Solutions is to provide integrated solutions that enhance consumer interactions and build consumer loyalty," said Greg Miller, chief operating officer of Astute Solutions. "Our partnership with Dialog Group is consistent with this focus."

The Scotts Miracle-Gro Co., a nearly $2 billion global business, began using ADialogin's GEO in early February of this year.

"Since Scotts implemented GEO earlier this year, its call center capture rate of customer data has increased to 70 percent from 17 percent," according to Ed Billmaier, director of consumer services at the Scotts Co. "The technology has provided us with multiple channels of communications for marketing, and helped to improve customer relationships," said Billmaier. "And we can do so at a much more cost-effective and efficient way than through a traditional call center."