What does an NFL quarterback and three-time most valuable player do when he’s not playing football? If he’s Brett Favre, he’s mowing his lawn. Favre, a lawn-mowing enthusiast, likes nothing better than to be cutting the grass at his home in Mississippi during the off season.
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“People find it hard to believe that I mow my own lawn, but I love doing it,” Favre says. This documented love of mowing is the reason Simplicity Mfg. has retained Favre to promote its Snapper brand of residential lawn mowers, with the help of brand development and communications firm Lindsay, Stone & Briggs, Madison, Wis.
“Brett Favre is one of he most respected and recognized athletes in the world and he’s made no secret of his passion for mowing,” says Troy Blewett, manager of corporate communications for Simplicity. “Teaming up with him to promote our line of Snapper mowers makes perfect sense.”
Snapper will use Favre in a variety of communications in the coming year.