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Dealers looking for ways to improve efficiency and profitability will find seminars with compelling content, technician training on advanced and basic tracks, panel discussions with best-practice tips and networking at the Green Industry & Equipment Expo.
GIE+EXPO starts off with an exclusive preview day for dealers, retailers, distributors and media Oct. 21. The Dealer Resource Pavilion will be open 9 a.m. to 5 p.m. with free seminars for outdoor power equipment dealership owners and managers, led by dealership consultant Bob Clements.
There will be a welcome reception on the show floor from 5 to 7 p.m. where many exhibitors will host games, food, festivities and prizes in their booths.
Don’t miss the showroom, along with a parts and service department where Clements and his team will share their latest ideas and tips on how to turn slow seasons into profitable seasons, improve your bottom line in the parts and service departments and more.
“Good ideas are the foundation for a strong growing business,” Clements says. “To me, the most important part of a dealer attending the Dealer Pavilion, and specifically the Dealer Day, is it gives the owners and managers of these dealerships the ability to immerse themselves into a pool of ideas and best practices that will allow them to take back to their dealerships and begin to implement to improve both their dealerships and their personal lives.”
The free management classes kick off with The Seven Principles of a High-performance Dealership. The first of which is “Stop the Bleeding!” “It might be a cash flow issue, an employee issue, a family issue, tax, or insurance issue that is killing the dealership, but before the dealership can move forward it’s a problem that has to be dealt with and solved,” Clements says. “As we consult with dealerships, this is the very first thing we work to resolve, because until we stop the bleeding, nothing else we do will have a lasting impact.”
Free management classes
Clements and his team will offer the following classes:
Wednesday, Oct. 21
11:00 a.m. – 12:30 p.m.
The Seven Principles of a High-Performance Dealership – Bob Clements
Bob Clements and his team have visited with thousands of dealers across North America. Bob has found basic truths that all owners and managers can apply to redirect and improve the ultimate success of a dealership. This session will cover seven principles that will help you move your business in a positive and powerful direction.
Thursday, Oct. 22
11:00 a.m. – Noon
The Power of Attitude and Choice in Dealerships Today – Brian Clements
Developing a positive attitude does not always come naturally. Despite the circumstances, you can learn to maintain a positive attitude and deal with the attitudes of others in order to affect the direction of a dealership.
2:00 – 3:00 p.m.
Making the Most of Your Marketing Dollars – Bob Clements
Create marketing campaigns that boost your revenue and blow your competition away without breaking the bank. By using multiple channels to engage your customer base you can maximize your marketing budget in the coming years.
Friday, Oct. 23
11:00 a.m. – Noon
Uncovering the Mysteries of Compensation Programs for Sales, Service and Parts – Jim Daum
What motivates your employees to be productive and perform to the best of their abilities? Performance-based compensation is the answer. This program will help you take the mystery out of developing compensation programs for your dealership.
2:00 – 3:00 p.m.
Closing More Sales and Negotiating for Increased Margins – Bob Clements
Having prospects walk through your door is not enough to ensure the sales you are seeking. This workshop will teach you and your people up-to-date, simple techniques that will help you negotiate better margins and ultimately close more sales.
For more information and online registration for the tradeshow and education program, visit www.gie-expo.com.